ALEXISMICHELLE

"...unless it comes unasked out of your heart and your mind and your mouth and your gut, don’t do it..."

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Crown on the Ground (Sleigh Bells) makes me happy on so many levels and not just because the singer’s name is Alexis and she rocks. hard.

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tshirtsintown

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Because apparently I can not get enough of this band (local natives, we come back)

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words fail me.  just watch.  (Chunky Move’s Mortal Engine)

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They didn’t listen to all those people telling them ‘just 2 guitars’ will never work

  • A team of 2!
  • No outside money (with todays technology that’s not so uncommon, but they did it before 2000).
  • Just 2 guitars, underdoing the competition
  • Passion
  • Constraints: no money, no other instruments
  • They hired the right audience and focused solely on them
  • Their music is opinionated
  • Race to live music/testing in the wild, composing a song and immediately playing it at the street.

(from Signal vs. Noise, “Getting Real the Musical Way”)

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SEC watch is the fourth or fifth business that I tried to start. I’d get home after my day job and program all night, be exhausted when I went in the next day. But I kept going. It was an iterative process, and I definitely learned a lot from each business. I’m really proud I kept going.
— SEC Watch Founder Jason Zucchetto